Partner Manager at Influencer Advisory · Toronto

Hi, I'm Alice. I match health and wellness brands with the right creators.

I work at Influencer Advisory, an influencer agency with science creators, for health and wellness brands. Most of my time goes into building the overarching strategy, making sure that the segment a brand is trying to reach actually matches the creative and the creators we use. The rest of the time I write down what I learn, here and on LinkedIn.

Read my story My LinkedIn Influencer Advisory

Alice Ksendzova, Partner Manager at Influencer Advisory, smiling in the studio

700,000+recorded sponsorships every deal is priced against

50+brands the agency has worked with

70%of those brands still here past 90 days

My path, year by year

Two brands of my own that did not make it, a run of startups, and then this. Here it is in order.

2022

First venture

Launched Vie Lariat, an e-commerce jewelry brand. It failed.
2023

Second venture

Started a sweatwear brand, Unthinkable. Also failed.
2023

Marketing pivot

Began working with startups, leading marketing and growth initiatives, at names like GetCove and Fireflies.ai.
2024

Creator tech

Worked with Fixon AI, a competitor to Stan Store, and pitched it for seed round investment at the LaunchHub Angels event.
2025

Expansion

Signed marketing contracts to assist Willow (YC X25), worked with Resso.ai and AiHello, and expanded the influencer agency.
2026

Media build

Built a media site focused on the creator economy and influencer marketing, and started hosting The Brand Growth Podcast.

The longer version Every role on LinkedIn

Why trust comes first

Alice Ksendzova presenting a market analysis

Alice Ksendzova at the Hourglass launch at Sephora

“Health and wellness is becoming more scientific, but a lot of influencer marketing in the space still isn't.”

After being in the influencer agency space, we noticed there is a huge amount of distrust, and one of the main things a health and wellness product needs is trust, which is what led us to start with creators.

Then we took it a step further and found that the people who talk about science, but who a lot of the time are regular lifestyle creators, carry the most weight. We took inspiration from the Nutrafol communities and built a program that scales an existing influencer effort through an educated community of influencers.

My expertise is in acquiring customers at a genuinely low cost, then getting the most out of their lifetime value through offers, well placed promotions and automations.

How I vet a creator

The questions people ask me a million times in the health and wellness space, answered the way I actually do it.

Comment quality first

I look at comment quality first. I personally use AI scrapers like Apify to pull hundreds of their comments, then Claude systems to categorize what people are actually saying. If I see mostly AI slop, that usually means it's bought, so I avoid those creators.

Then engagement

Then I look for 4.5%+ engagement, ideally 6%+.

Then the extremes

I also like the extremes: either super targeted creators doing 5,000 views or less, or macros doing 200,000+ views. From my experience, the middle is usually where you lose it.

Read the post on LinkedIn

What Influencer Advisory does

The short version, in the same words we use on our own site.

Science creators, for health and wellness

01We only work with brands selling health and wellness products. People want to understand why a supplement works, what is actually in their food, what the research says, and whether the person recommending it actually knows what they are talking about. So we built an influencer agency specifically around that, with creators who already talk about health, science, fitness and wellness every day.

Enterprises, around launches and holidays

02We work with wellness and health enterprises above a billion dollars: beverages, supplements and functional medicine. Brands that already run an influencer program and want to scale it around a launch, a holiday, a new region or a new segment. We manage the whole partnership, from mapping and headhunting through to negotiation and creative.

A data company first

03Every number on our pages comes out of a system we built ourselves, priced against more than 700,000 recorded sponsorships. That is why we can tell a brand what a creator actually charges, and why we can answer “has this creator worked with our competitor” in a minute rather than a week.

Visit Influencer Advisory Our story The team The details

The four things we doubled down on

We ran a lot of programs. These four are the ones that worked best, so they are where my weeks go now.

City by city takeover

There can be value in concentrating your activity in one city so the same people keep encountering the brand through different local connections. Ours are in Toronto.

See a Toronto creator dinner

The Discord creator community

Creators become friends. They share hooks, creative ideas and what's working. NeuroGum's Discord started with around 500 creators.

How the community works

Celebrity endorsements

The right celebrity can make recruiting other creators much easier. Before BUM secured Chris Bumstead, influencers were quoting a monthly price; after, some came back at a quarter or less of what they had asked.

How an anchor name works

Whitelisting

Instead of putting the entire budget into influencer fees, the creator program becomes the testing ground and paid media becomes the amplifier.

How whitelisting works

Talk to me about your program

Since June 2026

The Brand Growth Podcast

The podcast where we discuss brand building from 2026 to 2035, and influencer marketing. We run it ourselves, so we sit on the same side of the table as the creators we are asking a brand to pay.

Watch on YouTube

What brands say

“One thing my team loved is the fact that, if you do not deliver what you are saying you will, you also take the risk with us in terms of getting back into it. They are really willing to make the number happen.”

Alexandre V., Partner Marketing Manager, Shippo

“This is kind of exactly what I was looking for. I like that it seems nice and simple. I appreciate that. I have talked to some agencies before where it just feels like it gets really convoluted.”

Daniel G., Marketing Manager, TacPack

Out in the world

Pitching, presenting, hosting and recording. A little of the work behind the writing.

Alice Ksendzova pitching Fixon AI to investors on stage — Pitching Fixon AI for seed investment at the LaunchHub Angels event, 2024.

Alice Ksendzova hosting the Richmond Hill Board of Trade Women in Business Symposium — Hosting the Richmond Hill Board of Trade at the Women in Business Symposium, 2024.

Alice Ksendzova walking an investor audience through a competitor analysis — Walking an investor room through the market, mic in hand.

Recent writing

Short essays on what makes campaigns work, pulled from real brands, real creators, and a few expensive lessons of my own.

May 2026

All my writing The Influencer Advisory blog More on LinkedIn

Want to talk?

Brands curious whether creators are a real channel for them
Creators who want to know how brands actually choose who to work with
Podcast hosts and event organizers on marketing, growth and the creator economy

alice@influenceradvisory.com

Or find me on LinkedIn, or send a brand inquiry through Influencer Advisory.

Book a call with me

Pick a time that works for you and we will talk through your brand and the creators who fit it, in fifteen minutes.

Can't see the calendar? Open it on Calendly

Hi, I'm Alice. I match health and wellness brands with the right creators.

My path, year by year

First venture

Second venture

Marketing pivot

Creator tech

Expansion

Media build