Creator Economy · Toronto

Hi, I'm Alice. I write about the people building the creator economy.

By day I lead growth and partnerships at Influencer Advisory, a creator-marketing agency here in Toronto. The rest of the time I'm writing down what I learn — why some brand-creator partnerships print money, why most quietly burn it, and the small marketing decisions that decide which one you get. A lot of that work now runs in regulated categories, which is why we built Compliant Creators, our compliant influencer marketing for CBD, supplements, and telehealth brands.

Read my writing → My story

Alice Ksendzova, writer and growth lead at Influencer Advisory in Toronto

What I actually do

Three jobs in one, most weeks.

My work lives where storytelling meets growth. I spend my days figuring out what makes a creator and a brand genuinely fit — then I write it down so other people don't have to learn it the expensive way.

01Writing

Short, honest essays on influencer marketing, creator deals, and the psychology behind why people buy. No padded listicles — just the stuff I keep seeing work across real campaigns.

02Partnerships

I match brands with the right creators and build deals that earn their keep. Most budgets get poured into reach. I care far more about whether a creator's audience is actually the brand's customer.

03Growth strategy

From a cold email's first line to the color of a button, the small calls add up. I've run growth for early-stage startups, and I write about the moves that genuinely change the numbers.

A story I keep coming back to

The $250,000 Instagram post.

If you only read one thing here, make it this one. It's the clearest example I know of why who you partner with beats how big they are.

$250K One post · One creator

Fit Tea & Kylie Jenner

The post that turned a tiny detox brand into a company.

Around 2015, a small detox brand reportedly paid Kylie Jenner about $250,000 for a single Instagram post. People called it insane. But Kylie wasn't just famous — she had one of the most commercially primed audiences online: young women, obsessively engaged, already buying beauty and lifestyle products straight off Instagram. The post drove so much traffic the site could barely stay up. That's not "hire a celebrity." That's buying instant distribution into a perfectly matched audience.

Read the full breakdown →

A few moments

Out in the world.

Pitching startups to investors, hosting business events, and standing in front of rooms talking about growth — a little of the work behind the writing.

Alice Ksendzova on stage pitching Fixon AI, a social-commerce platform, to investors
On stage pitching Fixon AI — "Every small life tells a big story" — to a room of investors.
Alice Ksendzova presenting a competitor market-analysis slide with a microphone
Walking through a competitor analysis live, mic in hand.
Alice Ksendzova hosting the Richmond Hill Board of Trade at the Women in Business Symposium
Hosting the Richmond Hill Board of Trade at the Women in Business Symposium.

Recent writing

On marketing & the creator economy.

Short essays on what makes campaigns work — pulled from real brands, real creators, and a few expensive lessons of my own.

2026 · 05

The $250,000 post that built Fit Tea

Why one Kylie Jenner post worked — and what it teaches about matching creators to the people who actually buy.

READ → 2026 · 05

Why Rolls-Royce stopped going to car shows

They started showing up at private-jet events instead. A lesson in context — where you show up matters as much as who sees you.

READ → 2026 · 05

The psychology of color in marketing

Red creates urgency, blue builds trust, black says luxury. How color quietly steers what people buy — and how to use it on purpose.

READ → 2026 · 05

Why cold email stopped working (and how to fix it)

Smarter spam filters, inbox fatigue, and zero personalization. What still earns a reply in 2026.

READ → 2026 · 05

The sales skill most people skip: listening

Why actually listening closes more than any script — and how to stop pitching long enough to do it.

READ →