Now · Updated October 2026
What Alice Ksendzova is working on right now.
A live snapshot, inspired by the /now movement: a simple page that says what I'm focused on, updated whenever it changes.
Five things this quarter
Hosting The Brand Growth Podcast
Since June 2026 I host The Brand Growth Podcast, where we discuss brand building from 2026 to 2035 and influencer marketing. Running it ourselves keeps us on the same side of the table as the creators we ask a brand to pay.
Taking the system onto the mega side
We have spent the last stretch running campaigns with medium tier creators, and built a full system around how these deals get sourced, priced and closed. What we are doing now is taking that same system onto the mega side, where the names are the ones your customers already listen to every single week.
Creator dinners and events in Toronto
Pop-ups, creator dinners, sponsored clubs and co-hosted events in one city, so the same people keep running into a brand through different local connections.
Expanding across North America
We work with wellness and health enterprises above a billion dollars: beverages, supplements and functional medicine. Now we're expanding quickly across North America.
Writing more, in public
Most of what I've learned about marketing has lived in my head or inside the agency. I'm changing that, with short, honest essays on the creator economy here and on LinkedIn.
What I'll always say yes to
- Intros to brands curious about whether creators are a real channel for them
- Conversations with creators about how brands actually choose who to work with
- Podcast appearances on marketing, growth and the creator economy
- Coffee with other marketers and founders, in Toronto or virtually
Want to talk?
- Brands curious whether creators are a real channel for them
- Creators who want to know how brands actually choose who to work with
- Podcast hosts and event organizers on marketing, growth and the creator economy
Or find me on LinkedIn, or send a brand inquiry through Influencer Advisory.