What Alice Ksendzova is working on.

1. Writing more, in public

Most of what I've learned about marketing has lived in my head or inside the agency. I'm changing that. The goal is a steady stream of short, honest essays on the creator economy here on the blog and on LinkedIn — no padding, no recycled advice.

2. Building the partnerships book at Influencer Advisory

I'm focused on matching brands with creators whose audiences actually want the product, and on moving more relationships from one-off posts into longer partnerships. The match matters more than the follower count, and most of my week goes into getting it right.

3. Studying what makes people buy

From color choices to cold-email openers to the psychology of where an ad shows up, I keep coming back to the small decisions that change the numbers. I'm collecting the patterns I see across campaigns and turning them into writing other marketers can use.